How to Show Different Prices to B2B and B2C Customers?

Showing Different Prices to B2B and B2C Customers

To select customer groups and adjust pricing in bulk for multiple products and categories in PrestaShop, you can begin by installing and activating the PrestaShop Price by Customer Group & Country module.

To access the module configuration page, go to Module Manager > Addify Price Increment/Reduction > click on Configure. Choose ‘Yes’ to activate the module, and apply customer group conditions.

Next, Add a new rule by clicking “+” and follow the steps below:

General Settings:

1. Choose “Yes” to activate the rule. Enter a rule name and priority and specify the start and end date.


2. Specify the Mode as “Increment” or “Reduction” to apply the rule.

3. Mark any of the options to Apply Increment/Reduction On:

  • Skip Already Incremented/Discounted Products
  • Override Increment/Discount

4. Specify price Type:

  • Amount
  • Percentage

5. Choose a Price Calculation Type to apply the price condition:

  • Retail Price With Taxes
  • Retail Price Without Taxes

6. Enter a Product Minimum Quantity on which the price condition will get applied.

Customer Group Selection:

7. Choose the Customer Group/s on which you want to apply price-based conditions. Choose from the following:

  • Visitor 
  • Guest
  • Customer

Save the changes.

Log in as a B2B customer and check if the prices are displayed according to the configured rates. Repeat the process with a B2C customer account.