Managing product pricing based on customer roles is simple when dealing with a small number of users. However, when your store caters to various customer groups like B2B, Wholesale, and Retail customers, setting individual prices for each can get complicated. This is where the Role Based Pricing For WooCommerce plugin can prove helpful. The tool allows you to adjust product prices based on customer roles and individual users, offering options like fixed prices, discounts, or surcharges.
With this plugin, you can display customized prices to specific user roles while keeping standard prices visible to others. Additionally, you can choose to hide prices and the add-to-cart button for particular roles, making your store more tailored to different customer segments.
Key Features
WooCommerce Marketplace Approved with Average Rating of 4.8 Trusted by 12,000+ Users. View Listing
Marketplace Verified
Extension Partner
3k+ Downloads
$6.58/month
Billed annually at $79 / year
Your money is secure with our buyer protection. Claim a full refund for any reason.
The WooCommerce Role Based Pricing Plugin comes with rule-based management that allows you to choose which prices are applied to which customer groups, for which products. Create multiple rules and automatically apply role based prices across your store. While creating rules you can customize the following options:
While selecting user roles you can apply desired price adjustment types to guest users as well.
You can also add role based pricing on product level to setup a different price for different products based on user roles. The product level settings allow you to,
Variation compatibility allows you to add variation specific role based prices. Just like the product page, the variations level settings allows you to,
With WooCommerce role based pricing extension, you can manage the visibility of price adn add-to-cart button based on products, categories, and registration status. You can also conceal price and add-to-cart button entirely or just change the button text and redirect the restricted user to any URL you want.
With this extension, you can import/export role based pricing in bulk using a CSV file. While importing the CSV file, you can add the following information to the file:
50% discount on product category Z
20% discount for specific products
20% markup on product category X
40% discount on product category Z
30% discount on specific products
30% markup on product category X
10% discount for All Products
10% markup for All Products
Be the first to get an exclusive offer and the latest news.
Beth Perry –
In my B2B platform, the rates vary according customer groups and Woocommerce role based pricing helped me do that.
Benjamin Dworkin –
Used Woocommerce role based pricing to replace the add to cart button with call for price.
Thomas J. Gibbs –
Setting up different prices for different product variants has never been easer, thanks to Woocommerce role based pricing
John D. Tolliver –
Using Woocommerce role based pricing for ceiling and flooring of quantity to be ordered and so far no issues, Recommended!
Josephine Clarke –
Hid the price option for non-logged in customers through Woocommerce role based pricing and there are many other additional functions too
Christopher lee –
This plugin has amazing functionalities. With woocommerce prices by user role I can create my own pricing rule and it has definitely increased my sales as well.
Jessica marie –
I’m running my Clothing site and was looking for such functionality through which I can set prices for individual customers or specific user roles. I got this and now I can create my own price rules. This product has helped me a lot to engage new customers.
Von miller –
I got a catalog visibility plugin a month ago and now i’m using this pricing plugin too. These two products are well developed by the Addify store. It works pretty well together and takes my store to the next level.
Allen moore –
For my website which has buyers of B2B and B2C, I wanted a pricing plugin that could help me to show different prices based on user roles. This solution by Addify is lucrative and has a ton of conditional features.
James Smith –
Finally I got what I was looking for. i’m quite satisfied with this plugin functionality. I’ve been using it for more than 3 month and it helps me alot to encourage customers to my site.
Martin kove –
I think choosing specific prices for different User Roles is a good attempt to increase sales. This woocommerce prices by user role is an ultimate solution and it works exactly the way I expected.
Joanna garcia –
So impressed with this plugin functionality. Great product so far. Special thanks to the support team as they are very cooperative and help me alot during the product installation process. Would like to give 5 Star.
Miles davis –
This plugin has amazing functionalities. With woocommerce prices by user role I can create my own pricing rule and it has definitely increased my sales as well.
Jones William –
Purchased this plugin for my E-store, It’s pretty nice functionality of setting price based on user role.
Chalets Mary –
Quiet simple and efficient plugin. I’m using it without any complaints.
Mike Langley –
It’s a very useful pricing plugin, I hope the team will resolve the override settings issue in future updates.
Josh Mann –
Affordable and effective! This plugin transformed my pricing strategy. Though a bit more documentation would help, the support team’s quick assistance made up for it. Great value overall.
Elliot McGuire –
It solved one of my biggest problems: users intentionally/unintentionally selected the wrong user roles. Now I can limit order quantity per user role so that people stop taking advantage of low prices
Jason Alexander –
Everything went smooth from installation to execution, highly recommended.
Mark Robert –
The attention to detail that Addify has put in while developing this plugin is admirable. It’s impressive how we can now define roles first and then set the prices accordingly
Timothy Murgatroyd –
The best thing about this plugin is it supports price changes down to products variation levels.
Dan Hiddleston –
Configuring discounts now made easier using role based pricing by addify!
patrick Raymond –
excellent plugin, excellent after-sales service with efficiency and kind people. That’s because I deserve 5 stars.
Karin Schewe –
Incredibly valuable plugin for requirements that unfortunately WooCommerce does not offer natively. In addition, a fast and professional support, that solved a compatibility problem with another plugin in no time and without any difficulties.
Nathan George –
This plugin nails role-based pricing customization. A few setup hiccups, swiftly resolved by support, but the impact on my store’s pricing strategy is impressive.
Marcus Dellit –
WooCommerce Role Based Pricing elevates user experience by offering personalized pricing based on roles. A simple yet powerful addition to any WooCommerce store.
Michael Adams –
This tool is amazing for pricing! In my online shop using WooCommerce, it changes prices depending on who’s shopping. This makes it easier for customers and helps sell more. Setting it up is easy, but it makes a big difference – I really suggest using it!
Sharon Mills –
The plugin works well for my store and has made pricing management a lot easier. I just wish the documentation was more detailed to help with the advanced features.
Ansel Elwyn –
This plugin is great. It gets more customers to check out my site by offering special prices. Highly Recommended!
Claire Feil –
This plugin worked great for our online store. It lets us set different prices for each customer type and product, which has made things run more smoothly. The support team has also been very helpful.
Josefa Huel –
This plugin is a great. It’s super easy to set up and has all the features we need for our pricing strategies. It’s a really useful tool!