Role Based Pricing For WooCommerce
Maximize sales with a strategic pricing approach that adapts to the unique needs of different customer groups. Use this WooCommerce Role Based Pricing plugin to adjust product prices based on individual customers or user roles like B2B, Wholesale, Retail, VIP and more.
You can create multiple rules to apply prices in bulk or adjust prices for individual products. Additionally, the plugin allows you to hide prices and the add-to-cart button, replacing them with custom text and link. This helps to effectively target your ideal audience and boost your store’s revenue across various products.
Key Features
- Adjust pricing based on customers and user roles
- Choose from 5 pricing adjustment options
- Adjust prices for specific products and categories
- Compatible with product variations
- Hide prices and add-to-cart button based on user roles
- Import/export role-based pricing from a CSV file
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Features of Role Based Pricing For WooCommerce
Role Based Pricing Use Cases
- Targeted Discount Campaigns: Run targeted promotional campaigns for specific user roles to boost marketing and revenue.
- Convenient Bulk Discounts: Offer 20% off to wholesalers and B2B customers for bulk products purchased.
- Rewards for Loyal Customers: Reward your loyal customers with a 50% discount to build a loyal fan base.
- Exclusive Membership Discounts: Give premium members a 20% discount and 10% to members of other plans.
- Limited Price Visibility: Restrict price display to registered users only, making your store exclusive to members.
Add Different Prices for Different Customers
As your business grows, your customer base gets more diverse, and catering to everyone’s needs can become tricky. E.g. Wholesale buyers require bulk pricing and discounts, while regular customers look for other incentives to stay loyal.
A single pricing strategy for all just doesn’t cut it anymore. That’s where the WooCommerce prices by user role plugin come in. With just a few clicks, you can assign custom prices to different customer groups or user roles.
Using five adjustment modes, you can easily mark up or discount prices for specific products or categories. By segmenting your customers, you can fine-tune your pricing strategy, keep everyone happy, and boost your sales.
5 Price Adjustment Types
With five flexible pricing modes, you can easily apply prices by user role or customer. Choose from the following pricing options that fit your strategy the most:
- Fixed Price
- Fixed Increase
- Fixed Decrease
- Percentage Increase
- Percentage Decrease
Add Role Based Pricing at Product Level
Adjusting prices for specific products is super simple with this plugin. Just head to the product-level settings, pick preferred prices and price adjustment types, and set quantity limits. It’s perfect when you only need to tweak prices for a few items.
For example, if you have a best selling hat, you can easily increase its price for certain customer groups to boost revenue.
Pricing at the Variation Level
If you wish to change the price of just one product variant, you can do so by simply picking a product, selecting the variant, and setting a desired price.
For instance, you can give B2B clients a 10% discount on the red variant of a shirt while offering a 5% discount to regular customers. It’s quick, easy, and saves time.
Import/Export Role-Based Pricing Using CSV Files
Save time and effort by managing role-based pricing in bulk with a CSV file. If your team has already prepared pricing details, simply import them into your store instead of manually entering each one.
You can easily load product-level pricing and bulk rules from a CSV file, ensuring accurate updates and minimizing human error. This feature also makes it easy to share and sync pricing information with other teams, keeping everyone on the same page
Option to Hide Price & Add to Cart Button
The WooCommerce Role Based Pricing plugin lets you hide prices for specific audiences on selected products & categories. You can replace the price with custom text and the add-to-cart button with a message and a link to redirect customers.
One-Click Catalog Mode
Easily hide prices for guest users or certain logged-in users with a single click. This turns your store into an online catalog where customers can browse products and inquire about prices separately. It’s a simple way to reduce unfair competition and encourage customers to send price inquiries.
Show Discounted Prices as Special Prices
With role-based pricing, you can decide whether to replace the original price with the new discounted price or display both. Showing both prices allows you to highlight the discount your special customers are receiving.
For example, if you’re offering a 10% discount to retailers, you can display the original price alongside the discounted price to make the deal more appealing.
Apply Price Changes to Regular or Sale Prices
With role-based pricing, you have the flexibility to apply price changes to either regular or sale prices in your store. You can also choose to ignore any discounts if sale prices already exist. This feature gives you better control over your pricing, helping you avoid the risk of double discounts, which can lead to order errors and customer frustration.
Add Min/Max Quantity Limits
With WooCommerce Customer Based Pricing, you can set minimum and maximum order quantity limits. This ensures that special prices are only applied when the order meets the specified conditions.
For example, you could set a minimum order limit of 50-70 items for a bulk discount, ensuring the pricing applies only to larger orders, helping you avoid underselling or overselling.
Technical Compatibility
- Version2.2.0View changelog
- Current Version2.1.1
- WordPress version required4.0.0 or higher
- WooCommerce version required3.5.0 or higher
- Multi-Site SupportNo
- WPML CompatibilityWPML Supported
- TranslatableYes, Translation Ready
- LanguagesEnglish
- CountriesWorldwide
More Features
- Create multiple role-based pricing rules for bulk price adjustments
- Choose to adjust prices for individual items at the product level
- Edit global rules in bulk from the log and make Quick Edits
- Apply rules on all products or choose specific products, variations & categories
- Choose customer and user role-based prices by choosing from 5 adjustment types:
- Fixed Price
- Fixed Increase
- Fixed Decrease
- Percentage increase
- Percentage Decrease
- Specify min/max order quantity for each price adjustment
- Specify rule duration by adding start and end dates
- Choose to replace original price with a new one
- Choose to hide prices and replace it with custom text
- Choose to hide the add-to-cart button and replace it with custom text & link
- Select products and categories to hide prices and cart button
- Calculate discounts after removing taxes from prices in case of tax-inclusive pricing
- Enforce min & max quantity and insert the following:
- Min/Max Qty error message
- Apply discounts on the following prices:
- Sale price
- Regular price
- Ignore if sale prices exist
- Exclude desired user roles from role-based pricing rules
- Import pricing rules in bulk from a CSV file
- Import/export product-level pricing in bulk from a CSV file
FAQs
When prices are hidden what will the non-logged-in user see?
Can we restrict the product quantity for certain roles?
Can we set redirection to custom URL or it will redirect to sign-up always?
Can the prices be adjusted at product variation level?
Can we restrict product order quantity by user role?
Hiding “Price” or “Add to Cart” are implemented site wide or can we hide for specific products/categories?
Customer reviews
- Turned Into a Key VIP Pricing ToolI originally bought this on impulse during a plugin hunt — wasn't even sure I'd use it. But then I realized how useful it is to control visibility of prices and purchase options for certain customers. We now have a “VIP member” user role that gets perks automatically
- We had custom PHP written years ago to handle pricing by user type. It always broke after every update. This plugin replaced all that mess. It’s a relief. Just wish I had found it earlier
- No GlitchesI’ve tested about five different plugins before this for role-based pricing, and this is the only one that didn’t glitch out or conflict with my theme. Honestly, I bought it with low expectations, but it’s solid. The rule-based system feels natural once you get the hang of it, and I really appreciate that it doesn’t mess with product pages visually.
- I love that our logged-in trade partners can now see their pricing without us sending them custom quotes every time.
- Rock-Solid Integration with WooCommerceThe plugin integrates seamlessly with our WooCommerce setup and has been running smoothly without any glitches. It's a dependable tool in our e-commerce arsenal.
- We’re a small business selling to both retail and wholesale buyers, and we were manually managing separate pricing lists until I found this plugin. It's not flashy and doesn't try to overcomplicate things — it just works. The pricing rules by user role saved us hours. I don’t use every feature, but for what we need, it’s become essential.
Beth Perry –
In my B2B platform, the rates vary according customer groups and Woocommerce role based pricing helped me do that.
Benjamin Dworkin –
Used Woocommerce role based pricing to replace the add to cart button with call for price.
Thomas J. Gibbs –
Setting up different prices for different product variants has never been easer, thanks to Woocommerce role based pricing
John D. Tolliver –
Using Woocommerce role based pricing for ceiling and flooring of quantity to be ordered and so far no issues, Recommended!
Josephine Clarke –
Hid the price option for non-logged in customers through Woocommerce role based pricing and there are many other additional functions too
Christopher lee –
This plugin has amazing functionalities. With woocommerce prices by user role I can create my own pricing rule and it has definitely increased my sales as well.
Jessica marie –
I’m running my Clothing site and was looking for such functionality through which I can set prices for individual customers or specific user roles. I got this and now I can create my own price rules. This product has helped me a lot to engage new customers.
Von miller –
I got a catalog visibility plugin a month ago and now i’m using this pricing plugin too. These two products are well developed by the Addify store. It works pretty well together and takes my store to the next level.
Allen moore –
For my website which has buyers of B2B and B2C, I wanted a pricing plugin that could help me to show different prices based on user roles. This solution by Addify is lucrative and has a ton of conditional features.
James Smith –
Finally I got what I was looking for. i’m quite satisfied with this plugin functionality. I’ve been using it for more than 3 month and it helps me alot to encourage customers to my site.
Martin kove –
I think choosing specific prices for different User Roles is a good attempt to increase sales. This woocommerce prices by user role is an ultimate solution and it works exactly the way I expected.
Joanna garcia –
So impressed with this plugin functionality. Great product so far. Special thanks to the support team as they are very cooperative and help me alot during the product installation process. Would like to give 5 Star.
Miles davis –
This plugin has amazing functionalities. With woocommerce prices by user role I can create my own pricing rule and it has definitely increased my sales as well.
Jones William –
Purchased this plugin for my E-store, It’s pretty nice functionality of setting price based on user role.
Chalets Mary –
Quiet simple and efficient plugin. I’m using it without any complaints.
Mike Langley –
It’s a very useful pricing plugin, I hope the team will resolve the override settings issue in future updates.
Josh Mann –
Affordable and effective! This plugin transformed my pricing strategy. Though a bit more documentation would help, the support team’s quick assistance made up for it. Great value overall.
Elliot McGuire –
It solved one of my biggest problems: users intentionally/unintentionally selected the wrong user roles. Now I can limit order quantity per user role so that people stop taking advantage of low prices
Jason Alexander –
Everything went smooth from installation to execution, highly recommended.
Mark Robert –
The attention to detail that Addify has put in while developing this plugin is admirable. It’s impressive how we can now define roles first and then set the prices accordingly
Timothy Murgatroyd –
The best thing about this plugin is it supports price changes down to products variation levels.
Dan Hiddleston –
Configuring discounts now made easier using role based pricing by addify!
patrick Raymond –
excellent plugin, excellent after-sales service with efficiency and kind people. That’s because I deserve 5 stars.
Karin Schewe –
Incredibly valuable plugin for requirements that unfortunately WooCommerce does not offer natively. In addition, a fast and professional support, that solved a compatibility problem with another plugin in no time and without any difficulties.
Nathan George –
This plugin nails role-based pricing customization. A few setup hiccups, swiftly resolved by support, but the impact on my store’s pricing strategy is impressive.
Marcus Dellit –
WooCommerce Role Based Pricing elevates user experience by offering personalized pricing based on roles. A simple yet powerful addition to any WooCommerce store.
Michael Adams –
This tool is amazing for pricing! In my online shop using WooCommerce, it changes prices depending on who’s shopping. This makes it easier for customers and helps sell more. Setting it up is easy, but it makes a big difference – I really suggest using it!
Sharon Mills –
The plugin works well for my store and has made pricing management a lot easier. I just wish the documentation was more detailed to help with the advanced features.
Ansel Elwyn –
This plugin is great. It gets more customers to check out my site by offering special prices. Highly Recommended!
Claire Feil –
This plugin worked great for our online store. It lets us set different prices for each customer type and product, which has made things run more smoothly. The support team has also been very helpful.
Josefa Huel –
This plugin is a great. It’s super easy to set up and has all the features we need for our pricing strategies. It’s a really useful tool!
Alexis Day –
We have both B2B and retail customers in the same store, and this plugin makes it easy to set different prices. The option to hide the price and add-to-cart button helps control what users can see.
Jasmine Villanueva –
This plugin is very user-friendly. I was able to set up role-based pricing quickly, and the import/export feature for bulk pricing saves a lot of time.
Baker Robbins –
The WooCommerce Role Based Pricing plugin has everything we need to manage different prices for different user groups. I really like that we can set minimum and maximum quantities for each role.
Josiah Ray –
This plugin works great with our WooCommerce store. The option to set pricing based on user roles has made managing everything so much easier. Highly recommend it!
Hugo Bowman –
We have both B2B and retail customers in the same store, and this plugin makes it easy to set different prices. The option to hide the price and add-to-cart button helps control what users can see.
Bramwell Sturgess –
The plugin offers extensive features, but it took some time to fully grasp all its capabilities. Once familiar, it became an indispensable part of our store management.
Thatcher Winslow –
As a B2B retailer, differentiating prices for wholesalers and regular customers was a challenge. This plugin made it effortless. Setting up role-based pricing was intuitive, and the ability to hide prices for non-logged-in users adds a layer of professionalism to our store.
Joy Peterson –
This plugin is very user-friendly. I was able to set up role-based pricing quickly, and the import/export feature for bulk pricing saves a lot of time.
Stephen Bates –
The WooCommerce Role Based Pricing plugin has everything we need to manage different prices for different user groups. I really like that we can set minimum and maximum quantities for each role.
Juniper McCrae –
Managing prices for hundreds of products used to be a nightmare. With the CSV import/export feature, updating prices is now a breeze. It’s saved us countless hours and reduced errors significantly
Justy Marisa –
This plugin is great! We run a B2B store, and it helps us set custom prices for different customer types, manage quantity limits, and set start and end dates for price changes.
Zelda Corbin –
The plugin allows us to reward loyalty effectively, leading to increased customer satisfaction and repeat business
Cassian Huxley –
Hiding prices and the add-to-cart button for certain user roles has decluttered our store interface.
Cory Thomas –
This plugin works great with our WooCommerce store. The option to set pricing based on user roles has made managing everything so much easier. Highly recommend it.
Tamsin Lovell –
The support team was prompt and helpful. Their guidance ensured we were up and running in no time
Ephraim Crowder –
Since implementing role-based pricing, we’ve noticed a significant uptick in conversions from our wholesale clients. Tailored pricing has made our offerings more attractive to them.
Marigold Rusk –
Even without extensive technical knowledge, setting up and managing pricing rules is straightforward. The plugin’s interface is intuitive and well-organized.
supporto wp-ok –
The plugin works very well, and the support was great and very helpful, I was followed up until the resolution of a complex problem. Thank you!
Boaz Fenwick –
I kind of expected this to be a hassle, but the plugin actually walks you through things in a logical way
Orson Bellamy –
We run seasonal promotions and needed a solution to adjust prices based on user roles and time frames. This plugin’s ability to set start and end dates for pricing rules fits our needs perfectly.
Lysander Moreau –
We’re a small business selling to both retail and wholesale buyers, and we were manually managing separate pricing lists until I found this plugin. It’s not flashy and doesn’t try to overcomplicate things — it just works. The pricing rules by user role saved us hours. I don’t use every feature, but for what we need, it’s become essential.
Calista Drayton –
The plugin integrates seamlessly with our WooCommerce setup and has been running smoothly without any glitches. It’s a dependable tool in our e-commerce arsenal.
Saskia Petrovich –
I love that our logged-in trade partners can now see their pricing without us sending them custom quotes every time.
Anwen Halberg –
I’ve tested about five different plugins before this for role-based pricing, and this is the only one that didn’t glitch out or conflict with my theme. Honestly, I bought it with low expectations, but it’s solid. The rule-based system feels natural once you get the hang of it, and I really appreciate that it doesn’t mess with product pages visually.
Eero Langfeldt –
We had custom PHP written years ago to handle pricing by user type. It always broke after every update. This plugin replaced all that mess. It’s a relief. Just wish I had found it earlier
Kaito Ellington –
I originally bought this on impulse during a plugin hunt — wasn’t even sure I’d use it. But then I realized how useful it is to control visibility of prices and purchase options for certain customers. We now have a “VIP member” user role that gets perks automatically