Have you ever asked yourself why there are so many online shoppers who add items to their carts but fail to finalize them? This is one of the major obstacles that hinder the e-commerce industry. Customers will browse through various products, select what they want, add them to their carts, and invariably leave without finalizing their purchase. The list can be endless; some get distracted, some need to give it a second thought, and others just forget. Every abandoned cart is a pointless opportunity lost for a Shopify store owner for sales.
And that’s where the Shopify Save & Share Cart app steps in. With it, customers can save their cart for later, share it with friends, and come back anytime they’re ready to. This makes shopping easier and way more fun. A small, powerful functionality like this could improve conversions, enhance user experience, and boost sales.
Imagine a customer going shopping at your store, picking products with extreme caution, adding them to the cart, and ready to complete the checkout process when a phone call or something distracts them. When they come back later, the cart is empty; now that is frustrating, and instead of repeating everything all over again to add to the cart, he/she leaves without buying anything. This is exactly the kind of lost sale that the Shopify Share cart app helps you recover.
Why is there a need for a Cart Save & Share feature?
Online shopping has made it so very easy for customers to explore and buy products. However, so many shoppers add items to their cart without completing their purchase. It’s a common problem, and as a Shopify store owner, it is quite disheartening to see potential sales slip away.
A Save & Share Cart feature might pull all such customers back again and let them save the cart, come back to check again at ease, or even share with another audience. Here’s why this feature is essential for any Shopify store:
1. High Cart Abandonment Rates
Did you know that almost 70% of online shopping carts are abandoned? That means out of every 10 customers that add items to their cart, only about 3 will finish checking out.
Some reasons for abandoning shopping carts include:
- A surprise in the shipping cost.
- The checkout is too long and complicated.
- The customer got distracted from finishing the order.
- The customer simply forgot about the items in the cart.
When there is no method in place for saving their cart, then the customers are very unlikely to come back and finish their purchase. With a feature like Shopify save the cart for later, customers can easily return to their shopping without losing their selected items. It makes it more likely that an order will be completed rather than abandoned.
2. Decision-Making Takes Time
Some customers may not be ready to decide immediately and would want, instead, some time to:
- Compare products
- Check on budgetsÂ
- Consult their friends or family
About purchasing products that are high in value, customers might spend days or even weeks deciding before they go ahead with finalizing their purchases. If the cart disappears upon their return to the store, he or she might feel a little frustrated and just leave.
Allowing customers to save their shopping carts gives them the flexibility to return and complete their orders when they are finally ready without the pressure of starting all over again.
3. Social Sharing and Group Shopping
Shopping is often about experience sharing, finding a gift for a loved one, or collective decision-making on a bulk purchase. Besides, many shoppers prefer getting the views of family, friends, or colleagues before finalizing their purchases.
With Share Cart, users will be able to:
- Send a link to their cart with others with no hassle at allÂ
- Get opinions before checkoutÂ
- Share product lists meant for corporate or bulk purchases
Such an offering will inject the whole process of online shopping with the concept of engagement and interactivity, hence increasing the probability of a sale being completed.
4. Boosting Customer Convenience
While shopping nowadays, customers greatly value convenience, and the last thing they want is to start searching for the same products again if they happen to accidentally close the browser or switch devices.
A Save & Share Cart feature guarantees that:
- The products of their choice remain in their cart
- They can return to complete their purchase at any time
- They do not need to go through the tedious process of re-adding items again to the cart
This small but incredibly powerful convenience can go a long way in boosting customer satisfaction and stimulating more completed purchases.
10 Benefits of Using the Save & Share Cart App on Your Shopify Store
A Save & Share Cart app is not simply a convenience; it’s a game-changer for your Shopify store. There’s not even such a word as “conversion.” It increases your sales, helps your customers finish their buying, and improves the entire shopping experience. Let’s dive into the key benefits and how this feature could benefit your store.
1. Reduces Cart Abandonment
Cart abandonment is a significant challenge for online stores. Most clients are bound to put some items in their cart but then never finish the purchase due to distractions, queries about whether they should buy the items, or unexpected costs that they need to incur. A Save & Share Cart app enables customers to save their cart and come back to it anytime without losing their selected items, thus reducing the problem of cart abandonment for them.
Imagine a customer shopping for clothing in your store and getting interrupted by a phone call. So, without a save cart option, one may forget to purchase it. In case they’d have had this saved cart, they would return and buy the items with little effort.Â
2. Enhances Customer Experience
Smooth and convenient shopping experiences always keep customers coming back to shop and make purchases. If users know that they may save their cart and come back again anytime, they feel comfortable going through the products without any pressure. The resultant satisfaction in itself guarantees them to shop more.
If a customer is browsing for home decor items and wants to compare different styles before making a final decision, the saved cart will ease their way as they won’t have to start from scratch every time they go to that shop, and hence, theirs will be a stress-free and enjoyable shopping experience.
3. Encourages More Sales Through Sharing
The ability for customers to share their cart opens a ton of opportunities for word-of-mouth marketing. In most cases, purchasing decisions are influenced by friends and family, and with a shared cart, it is easy to get advice, upselling, or recommendations before checking out.
A customer in search of a phone case seeks his friend’s opinion before making a purchase. Instead of taking screenshots or searching for links, the customer calmly sends the cart to her friend. The friend likes the collection and decides to buy one for herself as well, thus increasing sales for your store.
4. Facilitates Group Buying
Group shopping is common, especially for bulk purchases, team orders, or gift registries. In this feature, one can Save & Share a Cart, enabling interaction with multiple partners so that suggestions can be added and final orders signed off on together.
An example might be a company ordering branded T-shirts for an event. The team leader populates the cart with options and shares it with colleagues for review and approval so there will be no confusion and purchases can go quickly.
5. Saves Customers’ Time
It is quite natural for customers to take a piecemeal approach to a purchase. When it is time to return to the cart, it will be rather frustrating for customers to have to search for the same items all over again, resulting in quite a lost sale. The other merit of the saved cart is that a customer can go back to the shopping cart and continue the process virtually instantly.
Let’s have a thought like if a customer buys kitchen appliances and adds a few products into his cart because he has to check the size first. When he comes back, the cart is saved, and in a couple of seconds, he is done buying instead of starting from scratch.
6. Encourages Repeat Visits
When customers know they can save their cart and come back any time, they will more likely choose your store over the other ones. Hence, this raises customer retention and also builds brand loyalty.
For instance, a shopper is browsing sneakers in your store but is not ready to buy them today. Since they thereby can save their cart, they will come back a few days later instead of searching for the same products on another website.
7. Enables Personalized Marketing
With regard to a customer’s cart data, saved ones allow you to send follow-up emails with all sorts of personalized reminders or special discounts to finalize the act of checking out. For these kinds of small incentives, we always see good conversations.
Imagine a customer puts a smartwatch in their cart but doesn’t check out. A few hours later, an email says, “Still considering it? Finish your order now and get 10% off!” A small nudge into buying becomes easy.
8. Increases Average Order Value
The customers often return to their saved carts, and this is followed by an addition of more items to their cart before check out. This, then, leads to an increase in average order value and, ultimately, higher revenue in the store.
For example, a customer adds a jacket to the cart, but checkout isn’t done immediately. Days later, the customer decides to add a matching scarf and gloves before checking out, hence increasing the total amount he/she is to pay.
9. Strengthens Customer Relationships
When a store emphasizes convenience and flexibility, it builds trust with its customers. Smooth and hassle-free experiences leave individuals not only coming back but also bringing people into the store with them for a recommendation.
For Instance, A regular customer who tends to buy pet supplies loves being able to save their cart of items and then come back to it whenever they want to reorder it. Due to this convenience, they will always choose your store over the competitor’s.
10. Works Across Multiple Devices
Besides, a customer can shift from one gadget to another while purchasing a good or service. They can also check out on a desktop after browsing for items on their phone. A Save & Share Cart will allow a customer to access their cart from all devices connected to the internet.
Think of a shopper who goes with a phone to put a smartwatch in the cart. Later, on a laptop, he checks the specs and finalizes the purchase. He will then find the cart saved so that he does not have Ń‚Đľ add the items again, and checkout will be easier.
How This Positively Affects Your Shopify Store
- Higher Conversion Rates: By reducing cart abandonment and encouraging completed checkouts, your store experiences a boost in sales.
- More Customer Engagement: The ability to share carts enhances engagement, making shopping a more social and interactive experience.
- Better Customer Retention: Returning customers find it easier to pick up where they left off, increasing loyalty and repeat business.
- Increased Traffic from Social Sharing: When customers share their carts, new potential buyers discover your store, leading to more organic traffic and sales.
- Reduced Support Queries: Customers no longer need to contact support for issues like lost carts or missing items, as they can easily save and retrieve their carts.
Conclusion
In conclusion, adding a Save & Share Cart feature to your Shopify store is a simple yet highly impactful addition to enhance the shopping experience and boost sales. Not only does it help reduce cart abandonment, but it also allows customers to come back later with zero hassle, making shopping more social through cart sharing. With this feature, your customers will have a more seamless and convenient shopping experience, thus driving higher conversions and better retention for your store. If you want to maximize sales and keep customers engaged, incorporating a Save & Share Cart app is smart.
