Did you know, more than 93% of online buyers utilize coupon codes, discount codes, or deals on their purchases? This shows how much power discounts hold on customer decisions. Discounts also make an impact on new online shoppers to make their first purchase, and even help build repeat customer loyalty for an online store.
Many of the Shopify stores in today’s world rely on universal code or blanket discounts like 10% off or 20% off on everything. These promotions can get a customer’s attention quickly, but for a short period of time. Customers chase the deal, not the brand, and once the offer’s gone, so are they. Moreover, these generic discounts can eat into your margins without building genuine loyalty. To make your store hold more value in the eyes of purchasers, introduce personalized discounts based on shopping behavior, purchase history, or customer segment.
This is where smart, Shopify automated cart discounts apps come on the scene. Instead of issuing the same average deals to all customers, these apps provide customer-specific, personalized discounts, like based on cart value, or purchase history (or even customer tags!). For example, you want to offer a better discount on purchases to returning customers by offering free shipping over a minimum cart value, or run a discount for specific customer groups.
Dynamic discounting not only enhances the customer’s buying experience but also helps to increase average order value (AOV) and store conversions.
Why Do the Standard Discounts Fail?
To attract customers and boost their store sales, many Shopify store owners offer different coupons or offer the same discount on the entire stock. But unfortunately, these types of offers work initially, then they lose their impact as your store grows. This type of quick strategy looks beneficial at the start, but later it can reduce your revenue and also miss the chance of customer attraction.
So let’s take a look at why traditional discount methods are unable to deliver the same results.
Problems with Standard Discounts:
1. Generic Deals — Everyone Offers the Same Deal
Offering “10% off everything” is an attractive thing, but it lacks strategy. Because in this show, they treat every customer in the same way, whether it’s a new visitor buying for the first time or a loyal repeat customer who spends hundreds every month.
This type of one-sided approach can usually disappoint the customer and miss the huge chance to offer a customized deal. In these conditions, the customers always wait for the next sale, which can reduce your brand value.
2. Open to Misuse and Discount Leakage
Most of the store owners offer coupon/discount codes that can be easily shared and spread on third-party coupon sites. In this way, everyone can use them easily, which can reduce your store’s profit quickly. These things create a worse situation where you are unable to track who is actually using your discount.
3. Lake of Targeting Strategy — Missed Conversion Opportunities
Targeting is the real strength in today’s fast-growing market of e-commerce to reach the right customer at the right time. But unfortunately, the Shopify standard discount does not provide this type of control.
You cannot restrict the specific discount for a specific customer, such as a new user, VIP customer, or for a certain cart value. This absence of personalization results in reduced engagement and diminished customer loyalty.
4. Manual Setup and Management Hassles
Manually running multiple discount campaigns is time-consuming and easily creates a lot of errors. It also creates, tracks, and deactivates codes on different marketing channels, and if you forget to disable these codes, customers may still use these codes.
For growing Shopify stores, it is a big disorganization management hassle. This mismanagement can slow down your marketing efforts and also create a negative impact on customers’ shopping experience.
Comparison: Generic Coupons vs Smart Cart Discounts
| Generic Coupons (Before) | Smart Cart Discounts (After) |
| It offers the same discount for all users without targeting any specific audience. | Offer the customizable discounts based on product, cart size, or customer type |
| Provide a coupon discount that can be shared with others, which might create a high risk of misuse. | It offers secure and condition-based discounts with specific performance criteria. |
| It can manage and create the codes manually. | It offers automated discounts that run in the background once the setup is done. |
| It provides limited tracking and visibility. | Provide a detailed report to monitor rule performance and customer behavior. |
| Offer fixed and static discount offers without any flexibility. | It offers dynamic discounts that change based on cart value, product type, and the customer’s loyalty level. |
| It takes a lot of time during the campaign setup. | It is easy and scalable without managing multiple coupon codes. |
| It allows customers to enter discount codes manually. | The discounts apply automatically and provide a smooth and efficient checkout process. |
How the App Solves It?
To solve all the issues with generic discounts, you can use the Shopify Cart Discount App by Addify to automate your store’s discount strategy. A powerful and flexible app that enables you to create a rule-based discount that automatically displays for the designated product, categories of products, user groups, cart value, and purchase history, or more.
You can easily set the deals to activate for specific dates, weeks, or holidays. Set a fixed or percentage discount and display the custom message that helps customers understand what they are getting clearly. It can easily grow your campaigns without any extra or manual work.
By using the Shopify cart discounts app, you can create smart and automated quantity discount campaigns that work based on rules. Here’s what makes it powerful:
- Make an automatic discount without coupon codes.
- Discount based on the product, customer type, and cart value.
- Easily set the fixed and percentage discount.
- Schedule the time-based offer according to days, weeks, or holidays.
- Offer loyalty rewards.
- Provide transparency by displaying the custom discount messages.
Key Features of the Cart Discount Rules App In Detail
Create Multiple Discount Rules
With the Shopify cart discount app, create multiple discount rules based on product, quantity, customer group, and cart size. This type of flexibility can help you target specific customers, which can enhance your sales strategy.
Select Product and Categories
This app allows you to apply a discount based on specific products or categories. Simply select the specific product or categories and set the discount. Additionally, you can also set the rule priority and title for better management.
Select Discount Rule Type
Once you set the Shopify cart discount, you can choose how and where the discount will apply based on the amount range or cart quantity to maximize sales and customer engagement. Moreover, you can choose the discount adjustment type too:
- Fixed Decrease: Set the fixed amount of discount that applies to the cart value, e.g. $30 off the cart amount.
- Percentage Decrease: Attract more customers by issuing a percentage discount, e.g., 30% off for a set time.
Set a Specific Period or Days of the Week
Activate this Shopify quantity discounts app to schedule sales for your store and specify a discounted product for a particular day, week, or date. You can simply set the start and end dates, and the discount will automatically be applied to the products in the selected time frame. For example, offer a discount every Friday as a weekly discount, like 10% off.
Add Custom Discount Notification to Display
This feature allows you to show a custom message before and after applying the discount. You can also display these messages on the cart or product page based on your preference. This helps encourage more purchases.
Discount Based on Order History/Rewards Customer Policy
You can offer discounts based on the total spend history. Simple select the desired option from the dropdown and apply the discount to it, or give them rewards. For example, choose to ignore previous spending or set a minimum lifetime spend amount from the dropdown. After that, if you set the value $1000, the discount will only apply for those customers whose total purchase history is equal to $1000 or more.
Customized Appearance of the Discount Messages
You can customize the text and background colors and font size of custom messages that are displayed before and after applying the discount. These custom colors and fonts represent your brand’s style and theme.
Benefits for Merchants
- Increase your AOV (Average Order Value): It will motivate the customers to add more items to their order by providing quantity-based discounts.
- Customer Loyalty: Provide a personalized discount based on order history that makes your customer special and appreciated.
- Operational Efficiencies: It offers automation to help minimize the risk of errors that occur during the entering of manual coupons.
- Conversion Rate Increase: Displaying the message on the cart or product page helps customers to finalize their purchase more quickly.
Final Thoughts
Having smart and automated discounts in place is essential for engaging your customers in today’s competitive eCommerce landscape. While coupon codes might give you one-time buyers, offering discounts based on rules will help you create long-lasting relationships, which grow your average order value in the long run.
With the Addify Cart Discount Rules App, you can create customized, time-based, and rule-based discounts that automatically impact your customers’ actions without any manual setups or blanket deals.
By using smart discounts, you’ll see higher revenue and happier customers.
So, install the Cart Discount Rules App and start creating actionable offers that will grow your Shopify store with less effort!
FAQS
Q1. What is a Shopify cart discount?
Ans: A Shopify cart discount is a Shopify add-on app that helps you to automatically apply a discount when a customer adds the products to their cart that meet defined criteria, such as a quantity, amount, or product.
Q2. Can I set up multiple discounts with the Addify app?
Ans: The Addify app allows you to set up multiple rules for different customer groups, cart amount, and specific days of the week.
Q3. What is the difference between Shopify coupon codes and Shopify cart discounts?
Ans: Unlike with a standard coupon code, you would normally require the customer to input the coupon code for a discount manually. But with the Cart Discount Rules app, you don’t require any additional input from the customer. The discount will automatically be applied based on user role, cart value, etc.
Q4. Can I create Shopify quantity discounts?
Ans: Absolutely! You are welcome to create tiered Shopify quantity discounts to incentivize customers to buy more.
Q5. Is it beginner-friendly?
Ans: Yes, the Addify app has a user-friendly interface, which makes it easier to set the customized discount rule with just a few clicks. No coding is required!
