If you are a WooCommerce store owner or someone who follows the platform closely, you must have noticed the logo change.
Woo has refreshed its branding, introducing a new purple logo that shows off its ambitions for the new year. The new logo brings with it a new perspective and a rejuvenated approach toward ecommerce.
According to Woo Artistic Director Beau Lebens, Woo has changed its product strategy based on the feedback from customers and the community. They are now focusing not only on being a collection of plugins and services but on becoming an integrated platform that has the potential to power the future of online selling.
What does that mean for store owners, and how should you use the Woo Logo now? We will find out in this guide. Here we have added 14 key tips to keep your branding Woo-compliant and help you benefit from the logo change.
Things to Keep in Mind While Using Woo Logo – 14 Major Changes
To make sure you don’t get overwhelmed with all the new changes, we have summarized the key updates here. Follow the do’s and dont’s given below to kick-start your branding this year:
1. Use the New Purple Woo Logo
WooCommerce has launched its new logo in a quirky purple color. If you own a Woo store or sell products on the platform, you must keep the technicalities of the logo in mind. Below are the details of the logo as mentioned on the official WooCommerce Brand and Logo Guidelines.
| Color Name | Woo Purple 40 |
| Hex Code | #873EFF |
| CMYK (Cyan, Magenta, Yellow, Black) | C66 M76 YO KO |
| RGB (Red, Green, Blue) | R135 G62 B255 |
| Pantone Equivalent | Pantone: 2665 |
2. Add a Monochrome Background With the Logo
The Woo wordmark is now their preferred brand expression, which represents flexibility, empowerment, and trustworthiness. The full-color version of the logo should only be used on a solid white background that maintains legibility and supports brand consistency. For any other background than plain white, use the appropriate monochrome version of the logo instead.
| Black | White |
| #000000 | #FFFFFF |
| C100 M100 Y100 K100 | CO MOYO KO |
| RO GO BO | R255 G255 8255 |
| Pantone: Black | Pantone: White |
Black Background
The black version of the wordmark is designed for light, solid backgrounds (except white). It ensures clear visibility and readability while maintaining brand identity.
White Background
The white version of the wordmark is meant for dark, solid backgrounds. It maintains optimal visibility and readability while preserving brand identity.
3. Ensure the Right Proportions & Safe Space
The wordmark maintains precise proportions and optical adjustments to ensure visual balance. Any alteration or distortion of its elements is not allowed.
The safe space around the logo prevents other graphic elements from interfering with its clarity and consistency. For the Woo wordmark, this space is determined by the size of the letter “O” in the logo.
4. Refrain from Logo Modifications & Apply on Solid Backgrounds
The Woo wordmark should always be clear and easy to read. Changing its shape, adding effects, or modifying its design in any way is not allowed, as it can affect its appearance and consistency.
To keep the brand identity strong, the wordmark should always look the same and be easily recognizable in all uses.
5. Avoid Logos on Imagery That Distracts Users
When using the wordmark on photos or non-solid backgrounds, make sure it stays clear and easy to read. It should only be placed on simple, uncluttered backgrounds that don’t affect its visibility or contrast. In these cases, a suitable monochrome version of the logo should be used.
6. Ensure Visual Balance While Adding logo Next to a Partner Logo
When placing our logo next to another, it’s important to ensure both logos remain legible and balanced. For consistency, it’s best to use the purple logo only on a white, solid background and opt for the appropriate monochrome version for all other backgrounds.
To keep the logos distinct and support brand recognition, we suggest using a line divider, though it’s not mandatory. Remember to maintain the safe spaces around both logos to preserve their clarity when placed next to each other.
7. Never Modify the Brand’s Primary font – Proxima Nova
Woo uses the primary font, Proxima Nova, which is a bold and vibrant typeface with extensive language support, used for headers and marketing. To maintain brand consistency, the font should never be altered or changed.
| Font | Proxima Nova |
| Letter spacing | -1% to -3% (headers) |
| Line height | 90% to 105% |
Their secondary font is Inter, used for body copy, lengthy paragraphs, and small text. You can replace the primary font with the secondary only if it is unavailable or there is another valid reason.
8. Use the Purple Color Palette
Purple and its shades are at the heart of the Woo brand, playing a big role in their identity. These colors help convey the brand’s message, so it’s important to use them consistently across all materials. Doing so ensures better brand recognition and keeps everything in line with the brand’s overall style.
9. Add an Offset Box with a Wooble With Photography
When using photography on a plain white background, it’s optional—though not required—to add an offset box with a Wooble in a brand color, following the set guidelines.
10. Using a Catchy Brand Voice
As you add content to your post and across your site, it’s essential to follow a confident and conversational tone. Try to engage your audience with powerful words and sharp marketing copies to engage and attract them to your site.
11. Add Woo Woobles as Backgrounds and Containers
Woobles, the brand’s signature bubble-like figures, are made of three expanding ovals, symbolizing growth, stability, and celebration. They play a key role in the brand’s visual identity, adding cohesion and a touch of joy to designs. Woobles can be used as backgrounds or containers in both solid and outlined forms, depending on readability and design needs.
12. Go with Font Awesome Regular for Icons
When it comes to marketing, Font Awesome Regular icons help bring ideas to life visually. They were specifically chosen for their sleek, modern style, making sure they blend perfectly with the brand’s look and feel.
13. Choose Natural Images to Build Trust
Since the brand values authenticity and openness, its images should reflect honesty and warmth. Avoid staged or overly polished photos—go for natural, genuine visuals that feel real and relatable.
14. Keep Images Cropped & Aligned Within Woobles
Woobles can be used as containers to enhance brand identity, though it’s optional. If applied, ensure images are neatly cropped and properly aligned to maintain a polished and cohesive look. Photography should always complement key brand elements like the logo, typography, and colors.
Why Did The Logo Change?
WooCommerce has grown, and so has the ecommerce industry. The old branding no longer reflected its full potential. With a clearer understanding of its audience—merchants, developers, and partners—the new identity emphasizes flexibility, customization, and control.
The new logo highlights WooCommerce’s strengths: complete store ownership, scalable solutions, and a thriving global community. Designed for the future, the updated brand ensures it stands out while staying true to its WordPress roots.
The WooCommerce brand refresh was driven by the need to stand out in a market dominated by polished SaaS brands. The goal wasn’t just to look modern but to stay true to WooCommerce’s core identity—what it offers, who it serves, and what makes it unique.
Conclusion
WooCommerce’s new logo isn’t just a fresh look—it’s a statement of growth, flexibility, and staying ahead in the ecommerce game. From the bold purple color to the refined branding rules, every little detail helps Woo stand out while staying true to its roots. For store owners, keeping up with these changes means a more polished and professional brand presence.
So, if you’re using the Woo logo, make sure you’re doing it right! Check out WooCommerce’s official site for all the details and guidelines. For easy-to-follow tutorials, guides, and the latest ecommerce tools, trends, and woocommerce plugins, check out Addify.
