In 2025, online shopping has increased by 30%, and businesses are now shifting towards personalized pricing strategies. Every customer has different purchasing behavior, budget, and needs. By providing different prices for different users in WooCommerce or on any other platform, shop managers can enhance customer satisfaction and offer multiple types of discounts.
Setting prices for different types of users in WooCommerce is quite a strategy. Store owners can use this method to attract multiple types of customers, especially if they are dealing with B2B or B2C customers. Custom pricing based on user roles can maximize conversions and also attract new customers to experience shopping from your store.
But the question here is, how can we implement custom prices based on user roles in WooCommerce? Well, in this article, we have listed some methods that can help you set different prices for different types of users, along with some advanced tips to optimize the pricing structure of your store.
Why You Need to Offer Custom Prices for Different Users in WooCommerce?
By adding custom prices for multiple user types, you can build customer trust and optimize the whole pricing strategy of your store. This feature might not be necessary for every type of WooCommerce store, but if you receive B2B and B2C customers frequently, then adding this feature can be a real-time game-changer for your store’s revenue. Here are some quick benefits of customizing prices for different types of user roles:
- Improves Customer Engagement
By setting custom prices, you can engage new buyers, wholesalers, and retailers by offering them discounts and exclusive deals. Moreover, it will provide them a personalized shopping experience, which can persuade them to make repeat purchases from your store.
- Increase Conversion Rate
When you set custom prices in WooCommerce for desired user roles, you either give them a markup or a discount, which mostly benefits both. In this way, customers are more likely to complete their purchases. This reduces cart abandonment and leads to higher conversion rates and sales.
- Attracts Both B2B and B2C Customers
Custom pricing strategy in WooCommerce is a significant way to attract wholesalers and retailers at the same time. By offering bulk discounts and special rates, you can optimize the store’s pricing strategy and attract B2B and B2C customers.
- Boost Sales and Profit
Personalized prices and discounts attract multiple customer groups and encourage them to return to your store frequently, leading to a boost sales volume and increased profit margins.
- Persuade Customers to Make Repeat Purchases
Offering multiple types of discounts to wholesalers, new buyers, VIP members, and regular customers can persuade them to shop more often from your store as they get amazing value for money and exclusive deals.
03 Easy Methods to Set Different Prices for Different Users in WooCommerce?
Setting custom prices in WooCommerce is quite easy, but when you want to personalize it according to different user roles, then there is no such setting by default. To add this feature, you can use any reliable WooCommerce plugin that allows role-based pricing and some unique functionalities to help you add discounts and markups.
Here, we have stated three easy methods that you can implement to set up custom prices for multiple user roles in WooCommerce:
Method 1: By adding Role role-based pricing for WooCommerce Extension
By using any role-based plugin, you can add this feature to your store. Well, here to give you a quick review of the installation process, we are using Addify’s Role-Based Pricing for WooCommerce extension. Let’s explore what this plugin does and what its key features are:
About the Plugin:
Role-based pricing for WooCommerce extension allows you to adjust custom prices for multiple user roles and individual customers. You can simply apply discounts by a fixed percentage or amount to maintain all pricing criteria. Moreover, you can apply custom prices for selected products in bulk, providing your customers with a personalized shopping experience.
Admins can also set minimum and maximum order quantities to restrict purchases within a certain limit. This extension is a complete tool for managing multiple custom prices for different user roles effectively.
Key Features
- Set custom prices for individual customers and user roles
- Apply role-based pricing for all or selected products/categories
- Choose from five different price adjustment types
- Adjust prices for product variations depending on user roles
- Define min & max order quantity limit for customers
- Import/Explore role-based prices in the form of a CSV file
- Select discount to apply on sale or regular price
- Hide Add-to-Cart Button and replace it with any link/text
Step-by-Step Guide to Setup Role-Based Pricing in WooCommerce
Once you have the plugin, install it on your WordPress site and activate it to configure its settings. Now, follow these steps :
Step 1: Adding Role-Based Pricing for User Roles
Go to WP Admin Panel > Products > Add New, and scroll down to Product Data section. From there, click on Role Based Pricing ( By User Roles). You can also select this setting for any existing product, but here we are applying it for a new product. Now, add the following details:
- Select User Role: From the table, you can select the desired user role for whom you want to adjust the prices.
- Choose Price Adjustment Type: You can choose from the following price adjustment types:
- Fixed Price: Apply any custom price for this new product, which will only be visible to selected user roles.
- Fixed Increase: Add a fixed increased price
- Fixed Decrease: Apply discount by adding a fixed decreased amount
- Percentage Increase: Increase price by any specific percentage
- Percentage Decrease: Decrease price by any certain percentage
- Add Value: Set value for the user role
- Set Minimum Quanity: Add the minimum order quantity for the prices to be applied
- Set Max Quantity: Add maximum order quantity for the user role
- Adjust Start Date: Set a date when these prices will be applied for the particular item
- Set End Date: Add a date when these discounts/prices will expire
- Choose to Replace Original Price: Check this option if you want to replace the original price
Step 2: Adding Roles Based Pricing for Specific Customer
Now, from the side menu bar, click on Role-Based Pricing( By Customers). Once clicked, enter the following details:
- Select Customer: Add any specific customer for whom you want to show a special/custom price
- Add Price Adjustment Type: Choose from the following price types:
- Fixed Increase
- Fixed Decrease
- Fixed Price
- Percentage Increase
- Percentage Decrease
- Add Value: Enter the price for this specific customer
- Select Min Qty: Here, you can add a minimum order quantity restriction for this customer
- Set Max Qty: Add a maximum quantity that customers can select for this item
Now, by adding a starting and ending date, you can decide when these discounts or markups will be applied. Also, replace the original price, and now this specific customer will see prices that you have entered here.
Step 3: Configuring Price for Products in Bulk by Creating a Rule
To add custom prices for products in bulk, this extension provides you a separate section where you can create multiple rules for selected products and user roles. Go to WP Admin Panel > Role Based Pricing> Add Rule and now follow these steps:
- Add rule title: Here, you can assign the rule any unique title
- Set Priority: Enter any integer to set rule priority
- Apply on all Products: Check this option if you want to apply these prices for all types of products in your store.
- Select Desired Products: Here, you can select any product
- Add Specific Categories: Select an entire category to apply role-based pricing to it
Now scroll down to add role-based pricing for customers and user roles and configure the same options explained above. Once you are done adding all the price and user role details, make sure to click on “Save”. Now, your selected customer and user roles will view the prices that you have added, while the price structure will remain the same for regular customers.
Step 4: Managing Prices from its General Settings
Go to WP Admin Panel > Role-based pricing > Settings and now follow the steps to configure plugin’s general settings:
- Calculate discount on Price exclusive of Tax: Enable this if you want to keep taxes excluded from the prices that you have added. Disable it if you want to include taxes.
- Enforce min & max Quantity: Enable this if you want to apply minimum and maximum quantity restrictions
- Add Custom Messages: Add custom text to inform users about the following:
- Max Qty Error Message
- Min Qty Error Message
- Update Cart Error Message
- Exclusive User Roles: Select certain user roles that you want to exclude from role-based pricing rules.
- Apply Discount On: Check the option to apply discounts on:
- Sale Price
- Regular Price
- Ignore if Sale Price exists
This is how you can create role-based prices for your store by using this extension. It has a complete management process to make it easy for your customers to shop from your store.
Method 2: By Implementing a Tiered Pricing Strategy
If you want to apply custom prices to multiple user roles and offer them quantity-based discounts, then you can use an extension that provides a tiered pricing strategy for specific user roles. Here, we are using Addify Wholesale Pricing for WooCommerce extension. It adds a table for selective customers and displays quantity-based discounts and deals. In this way, you can specifically target wholesalers, providing them bulk discounts and
Moreover, you can hide prices and the Add-to-cart button for guest users while prices update automatically once they log in. In short, this plugin offers multiple advanced functionalities, including role-based pricing, which ultimately creates a win-win situation for shop managers and admins.
Once you have got the extension, install and activate it on your WordPress site and follow these steps:
Setting Rule: Go to WP Admin Panel > Wholesale Prices
- Set Rule Priority
- Apply on All Products: Choose to apply wholesale prices on all products
- Select Products & Categories: Add specific items or categories for which you want to show custom prices
- Add Wholesale Prices By Customers: Now add specific customers, configure price adjustment types, and set a min/max order quantity to restrict users.
- Add Wholesale Prices by User Roles: Repeat the same and select the desired user roles for which you want to add custom/wholesale prices.
Hiding Prices and Add-to-Cart: Go to WP Admin Panel > Wholesale Prices > Hide Price.
- Enable Hide Price and Add-to-Cart
- Hide prices for Guest Users
- Hide for Register Users
- Now select user roles for whom you want to hide prices and “Add-to-Cart” button.
- You can add custom button text for prices, and the Add to cart button
- Also, in place of Add-to-Cart button, you can add a link that redirects users to any custom page
Customizing Wholesale Prices Table: Go to WP Admin Panel > Wholesale Prices > Settings > Style Settings
Now add colors for:
- Table Header
- Table Rows
- Table Border
- Select Font sizes for rows and header
Method 3: By Applying Custom Prices based on User Roles and additional conditions
What if I told you that you can combine all these functionalities into one? Sounds interesting, right? With this method, you can set role-based pricing, offer tiered discounts, and even create cart and quantity-based discounts, all in one go.
Sometimes, just adding different prices for different users is not quite enough to make this feature more appealing to your B2B and B2C customers. Adding order quantity discounts, free gifts, BOGO deals, and limited-time offers can retain your customers better.
To configure these functionalities all together, you can use any WooCommerce plugin. Here, as an example, we are using Addify Product Dynamic Pricing and Discounts for WooCommerce extension. Get this plugin and install it on your WordPress site, activate the plugin, and follow these steps:
From your WP Admin Panel, go to WooCommerce > Cart Discount Rules and click on Add New Cart Rule. Now, configure the following settings:
- Title: Add a title for new rule
- Configure Message Settings: Add custom text for customers once they get the discount
- Before Discount: Add another message for users to inform them about discounts/limited time offers, etc
- Choose Days for Discount: You can either add it for all days or any specific day for a discount
- Start Date of Rule
- End Date of Rule
- Discount Rule Type: Choose from the following discount rule types:
- Dynamic adjustment based on cart
- Dynamic adjustment based on cart amount
- Gift a product based on quantity
- Gift a product based on amount
- Choose Customers for whom you want to apply these custom prices or discounts. Fill in the details like price adjustment type, value, and min/max quantity restrictions.
- Choose the User Roles for whom you want to create these offers or want to apply this rule for
- Add Minimum Spend for Discount: Enter minimum amount spent by customer to qualify for discount.
- Add Products/Categories: Choose products or entire categories to which this discount or markup rule will be applied.
Moreover, you can configure the plugin’s general settings to add a table that will display these discounts and prices in detail. Select the layout and location to customize the table according ot your needs.
Conclusion
This is how you can simply add different prices for different types of customer groups. All of these methods require a well-defined pricing strategy, which needs to be followed according to your customers. Adding discounts and offering gifts along with these prices can work as a cherry on top for you. Just keep in mind that you should select any reliable WooCommerce Extensions that can provide this feature with complete pricing functionality.
