Controlling product visibility is not just a preference; it is necessary for e-commerce. You can customize your store with this feature and have complete control over product visibility, collections, price visibility, and different types of customers. Most wholesale and B2B business operators hide out-of-stock items or seasonal products to drive store performance and stop wasting customer time and effort.
Small changes can improve your stores’ conversion rates and build confidence with your customers. However, Shopify has a very basic design regarding visibility; there is no built-in method to hide a product or hide its price for a specific customer, and
you cannot replace the price with text. Merchants often find it difficult when they want to provide separate bulk-order pricing for a specific customer.
Now, the Addify Catalog Visibility app offers a complete solution to solve these problems. This powerful tool gives store owners the total capability to hide prices or create special prices for selected customers. Hiding prices and products can make a Shopify store feel like a generic shop and also provide a customized shopping experience for your business.
In this blog, we will explain the entire process of hiding prices, hiding products & collections, managing product visibility, and creating special pricing for loyal customers that helps you to increase your store’s conversions.
What Is Product Visibility in Shopify?
- Maintain control of your product, price, and specifications: In your store with Shopify product visibility. Whether you want to target the right audience, there are ways to limit the price by customer to provide a customized shopping experience. Also, you can limit the product catalog depending on the visitors and even have different rules that meet your business requirements. Some potential use cases are listed below:
- Restrict unauthorized users: You can restrict unauthorized users by presenting the option of signing in or logging in before customers can see the product price.
- Target by Customer, Tag, or Guest Users: You can hide the product price or restrict the price when you want to target a defined audience.
- Wholesale and regional productivity: Create a custom rule to display the specific product or price for the wholesale customer.
Installation & Configuration of Product Visibility in Shopify (Step-by-Step)
- Go to the Shopify App Store.
- Install the Addify – Catalog Visibility app.
- After installation and activation, you will be redirected to the app’s dashboard.
- In the dashboard, create custom rules to:
- Hide products
- Password-protect products
- Adjust product appearance
- Add conditional logic to rules based on:
- Customers
- Tags
- Guest users
- Click Save to apply your rule.
Key Features to Manage the Product Visibility
You can manage the product visibility through the following features:
1. Smart Rule-based Product Visibility Feature
It is not necessary to give access to view all products to the visitor. With the Addify Catalog visibility feature, you get an easy way to manage who sees what in your store. The Rules Management feature lets you create custom rules with a clear title, choose whether they’re active or not, and set the priority so the right rule applies first. For example, you can hide B2B products, keep certain items just for retailers, or restrict VVIP products from regular shoppers, all this possible with just a few clicks.
2. Hide products from the store or add password protection
It is not necessary to give access to view all products to the visitor. With the Catalog visibility feature by Addify apps, you can restrict the specific items and their prices, especially for seasonal or limited-edition products, before their launch date. It allows you to apply password protection to keep the product hidden, and only the authorized user can view it. This approach is useful to collect the customer data and hide the product information before lunch.
3. Customer Tags and User-Based Rules
You can create customized rules and create tags for the user, such as ‘wholesale,’ ‘VIP,’ or ‘member,’ etc. The audience or specific user can view a certain product or collection. This module is helpful for businesses that are B2B sellers or have a subscription-based business where products are based on the customer.
4. Hide Price/ Product Page and Display Custom Messages
With the Shopify Hide Products app, you can hide the product price but display the customized message. You could have messages like “Contact us for a quote” or “Login to view pricing,” etc. This is an easy way to encourage your customers to interact and submit personalized quotes, and not allow your customers to compare your pricing to competitors.
5. Control All Products or Single Products Easily
Advanced tools of product visibility can allow you to hide all products in a collection or hide individual products. With our app, you can easily hide sold-out store products or sold-out variants and stop your customers from clicking on products that are not available. Only showing available and relevant products, you are creating a better and smoother shopping experience.
Use Cases Real-Life Example
This feature is useful for:
- Wholesale Store
Used for hiding the retail price of wholesale clothing from the regular customer. The wholesale prices will be visible only for logged-in B2B customers. This process ensures that the right customers see the right pricing. - High-Demand Items
Used in gaming stores to hide those items that are limited edition and sell out quickly. This technique can provide a frustration-free shopping experience to the customer. - Different Market Segments
The bookstore owner used this feature to offer discounts to the students on the academic bundles. Only the logged-in students with verified tags can see these discounted prices, and the regular customers see standard pricing. - Seasonal Products
Used for seasonal products, e.g., a toy shop owner can hide the sold-out items or holiday bundles and replace the listing of the product with a custom text, such as “Coming Back Next Season,” which keeps the customers engaged without disappointment. - VIP Customer
Used to offer the specific product to the specific or VIP customer, e.g., a skincare store can hide their popular serums, which are limited edition, so only VIP customers, along with a special tag, can access them. - Pre-Launch Campaign
Used to hide the pre-launched products, e.g., if a fashion brand is preparing a new summer collection and they upload products early, they hide these products from the customer until the launch day.
Conclusion
Shopify product visibility is not limited to hiding or revealing products. It also offers a customized purchasing experience that suits your business requirements. With the Addify Catalog Visibility app, you can hide prices, restrict product visibility, offer special discounts or exclusive deals, and show custom messages to targeted customers.
You can restrict the product visibility to the customer, which makes your store smooth and efficient. Restrict the customer visibility based on their account or tags, and turn your Shopify store into a smart and customer-focused store instead of a basic store.
FAQs
1. Why would I want to hide product prices or products themselves in Shopify?
Hiding products or prices allows you to restrict the product and sensitive pricing information to the customer and encourage your visitors to connect with you directly or log in for more information. Hiding prices and products is especially useful for B2B sellers, any wholesale pricing, seasonal products, or exclusive launches/offers.
2. Can I hide it only for certain customers or customers in certain regions?
Yes, you can apply the conditional logic or rules based on customer tags, whether they are logged in. You can hide product visibility for wholesale customers, regions, or any VIP/member access.
3. Will hiding out-of-stock products help my store perform better?
Absolutely, hiding sold-out items can help prevent frustration for the customer. It keeps your catalog clean and relevant and simply improves the customer browsing experience. It reduces unnecessary clicks on products that are not available.
4. How can blurred product images drive conversion?
Blurred or teaser product images can increase the curiosity and force them to sign up, log in, or join a membership to see the complete product. This exclusivity can increase engagement and help grow your customer base.
5. Is the Addify – Catalog Visibility app simple to install and set up?
Yes. Simply install the app from the Shopify App Store, turn it on, and set your custom rules from the Addify dashboard. You won’t need a coder’s experience, and it takes a matter of clicks to set rules by product (single product), by collections (multiple products), or by customer type.
