In 2025, customers’ attention spans are shrinking, and by adding BOGO offers on your WooCommerce store, you can create an irresistible hook to catch their attention instantly. These deals do not just engage buyers but also persuade them to buy frequently from that store, which leads to an incredible increase the sales.
You can also modify these deals by adding multiple functionalities to them like creating a giveaway deal or offering only to guest customers. This will create a more targeted approach for your customers and encourage new buyers to come back to your store for repeated purchases. Well, in this article, we have listed a step-by-step procedure to create these deals with advanced customization options so that you can increase its impact and gain more sales.
What are WooCommerce BOGO Discount Coupons?
WooCommerce BOGO discount is a strategy to create promotions on your store. For these promotions, you have to create value-packed deals for your customers. For example:
- Buy this skincare deal and get a free lipstick
- Buy the product and get 50% off on the listed items
- Buy 1 cap and get 3 more at discounted rates
In this way, you can promote new arrivals, best sellers, and many more items in your store. Moreover, if these deals are created strategically it can benefit your store in so many ways and encourage customers to buy in bulk. Linking products together is a strategy used by many store owners right now, as many of them aim to improve average order value. So, keep on reading to create best BOGO deals that resonate with your audience and suit your store needs.
Why Is it Necessary to Add Buy One Get One Deals on Your WooCommerce Store?
Adding buy-one-get-one offers isn’t essential, but the strategy can help you in so many ways and add value to your store. Here, we have listed some benefits that you can evaluate to decide whether it is necessary for your store or not:
- Persuade Customers for Repeated Purchases
Attractive and value-packed deals engage customers, and they are more likely to return to your store for future purchases.
- Improves Average Order Value
By persuading customers to buy more than one item, you can improve the average order value for your store and help them save some money.
- Encourage Bulk Purchases
BOGO deals encourage wholesale buyers to purchase items in bulk as they get an opportunity to save some value by adding more to the cart.
- Promote Slow-moving Products
For products that are not sold frequently, you can sell them at discounted rates by easily adding them to a BOGO deal. Bundles attract customers more and will help you sell those specific products.
- Force Customers to Purchase Instantly
By adding limited-time offers, you can caution your customers to make an instant purchase from your store.
- Builds a Brand Perception
Once your store starts offering buy-one-get-one deals, then it will improve customer trust and build a positive perception among your potential buyers.
Methods To Create WooCommerce BOGO Offers
You can create buy-one-get-one offers by using multiple reliable WooCommerce extensions. Here, as an example, we are using Addify plugins to help you understand the complete procedure of creating amazing discounts on your store. But first, here are some key details about the plugin:
Method 1: Creating BOGO Offers Using Linked Product for WooCommerce
The extension allows you to create multiple types of linked product deals. You can easily restrict these deals to certain user roles and force sell them along with the parent product. The Linked Product for WooCommerce allows you to add multiple discount types like fixed rates or percentage discounts. Moreover, you can add quantity limitations to only which the discount would be applicable. By using this plugin, you can display chained products using multiple positions, such as placing them after or before the product title, price, or add-to-cart button.
To create BOGO offers on your store, Go to WooCommerce> and Click on Linked Products>Add new Rule and fill in these details:
- Create a Rule Title: Add a title for the bundle you are creating, such as Skincare Bundle or Outfil BOGO Deal, etc.
- Select User Roles: Here, you can specify certain user roles, such as subscribers, customers, authors, guest users, etc.
- Apply on All Products: Enable it to add it on all products, but if you leave it disabled, then you can restrict the bundle to certain products and categories.
- Select Products: Here, you can add a specific product for which you are creating a BOGO offer. Like if it is an outfit deal, then a T-shirt can be the parent product.
- Select Categories: Here, you have to specify the item’s category
- Add Chain Products: Now, you have to add chained products for the respective parent product. If you are creating an outfit deal, then you can add jackets, beanies, and shoes to complete the deal.
- Quantity Type: Now add the quantity type, which can be:
- Linked: In this case, you can link the quantity to the parent product. If it is selected as “2,” then the quantity will be adjusted automatically.
- Fixed: In this case, you can add a fixed quantity, restricting users to select that much quantity to buy the deal.
- Fix/Max Quantity: Here, you have to add the maximum or fixed quantity that user will be buying in the deal
- Price Type: You can add the following price types:
- Free
- Percentage discount
- Fixed discount
By configuring these quick settings, you can easily create multiple types of BOGO deals for your customers. Whether you want to offer it for free or add 50% discount, the plugin gives you a simple setting to add any functionality to these offers. Create interesting buy one get one strategies and improve customer engagement in no time.
Method 2: Offer Buy One Get One Deal in a Popup
To display BOGO deals in the form of a popup, you can use Addify’s daily and promotional offers for WooCommerce extension or any other other plugin that provides similar functionality. So, after getting the plugin, install it on your store, go to WooCommerce, and click on Daily Deals. Now follow these steps:
- Go to Add New Rule
- Add Title: Create a title for a new BOGO offer, such as Congrats! You have unlocked 50% Discount on these items.
- Choose Offer Type: Here, you have the choice to either create it for an individual item or a bundle.
- Select products: Now, you have to add products to offer those items as a BOGO deal. Also, add its discount type ( fixed or percentage) and amount.
- Decide how to Display the Deal: You can either display the BOGO offer on the in-page or in form of a popup. You can select both to engage customers forcefully.
- Set Dates for the deal: Adjust expiry dates till the deal is applicable
- Restrict specific user roles: You can easily enter specific user roles here to restrict BOGO offers only to them.
- Add templates: The plugin provides you two built-in templates so that the popup would completely complement your store.
By enabling these settings, you can quickly create a BOGO daily deal for your WooCommerce store. Moreover, the plugin gives you full control to customize the popup’s repeated notifications, height, width, text and colors.
Method 3: Create BOGO Offers by adding Advanced Free Gifts for WooCommerce
You can create engaging BOGO deals offering a free gift that customers can select on their own. To add this feature, you can use any plugin providing the same functionality, yet here we are using Addify’s advanced free gifts for Woocomemrce extension as an example.
First, you need to buy the plugin and then install it on your store. Go to WooCommerce and click on Free Gifts. Here, you can create unlimited rules to offer multiple types of BOGO deals.
- Create a New Rule:
Click on Add new rule. Here, you can choose from seven different gift types, such as Buy X get Y, Buy X get Y or Z, and custom rules. Now, add the product you want to give as a gift. Moreover, by using the plugin, you can either add manual gift rules or make it automatic for the users. - Automatic: Once the customer buys the base product, they will get a free gift that you have selected for them
- Manual: The user that you have selected can avail the gift from the cart page.
- Customize Message: Add a custom message for customers, such as Congrats! You have won a free gift!
- Add Product Restrictions: Select specific products and categories required to be in the cart to avail a free gift.
- Specify User and Cart Restrictions: Set specific user roles eligible for free gifts and add minimum and maximum cart total for the base product. This ensures users receive gifts only when they add the required quantity.
This is how you can easily add a free gift feature to your BOGO offers. The plugin also allows you to keep track of all items that are sent as gifts to your customers.
Tips to Create BOGO Offers in Multiple Ways
By using the above mentioned plugin, you can create multiple types of daily deals on your WooCommerce store. Here are some interesting tips for creating different types of BOGO bundles:
- Fashion Pairs
You can offer whole outfits as a BOGO offer. Include shirts, jackets and matching accessories to engage users to buy a complete look.
- Tech Combos
For tech lovers, you can create deals like buy a laptop and get a keyboard protector and mouse at discounted rates.
- Home Essentials
Offer multiple types of decorative bed sheets and give matching pillowcases at discounted rates; this will persuade buyers to update their living spaces while saving some money.
- Beauty and Skincare
Many people are familiar with skincare deals, yet you can make them interesting by adding pocket-size products like travel-size lotions or serums so that buyers can have an instant skincare experience by getting your bundle.
- Holiday Themed Deals
For seasons like christmas and halloween, you can offer customizable products in a bundle so that your customers can save some money while having a satisfied shopping experience.
- Birthday Set
Combine birthday essentials with a free surprise gift to make their celebration more memorable. In return, you can improve customer trust.
- Seasonal Bundles
For seasons like winter, summer, and spring, collect complete outfits and convert them into a Woocommerce BOGO offer.
- First-time buyer deal
For guest users, you can offer specially discounted bundles to encourage them to make a purchase and potentially convert them into loyal customers.
Conclusion
By implementing these methods, you can easily create buy-one-get-one deals on your Woocommerce store. Also, you can find numerous WooCommerce plugins that can help you create these offers effectively. By any chance, if you are using above mentioned extension, then you can specifically design BOGO deals for certain user roles, like offering exclusive deals to VIP or guest customers. Moreover, it also allows you to create bundles on existing items in your store, giving you the flexibility to promote seasonal or best-selling items.
Frequently Asked Questions
Q1. What are Woocommerce BOGO offers?
Ans. WooCommerce Buy One Get One offers are promotional deals in which customers buy one product and receive another for free or at a discounted rate.
Q2. How can we create WooCommerce buy-one-get-one deals?
Ans. To create BOGO deals in WooCommerce, you can use various extensions that allow you to configure such offers easily.
Q3. What benefits do WooCommerce BOGO coupon deals offer to shop managers?
Ans. Buy-one-get-one deals encourage customers to purchase more than one item, which improves customer engagement and average order value.
Q4. Can buy one get one deals be customized for specific user roles?
Ans. Yes, by using Addify’s linked products for WooCommerce plugin, you can create buy-one-get-one deals for specific customer groups.
