How to Create WooCommerce Product Bundles in 2025 

WooCommerce Product Bundles

Do you know that offering product bundles on your WooCommerce store can boost sales by 30%? This is because attractive deals keep customers engaged and improve their purchasing process. They look for ways to save money by purchasing more while you look for sales and a higher conversion rate. So, linking products in Woocommerce creates a win-win situation for customers and shop managers.

In this guide, we will discuss two simplified ways to create linked products for WooCommerce. Make sure to read every detail and follow this guide to add linked products to your store.

What are WooCommerce Product Bundles?

Product Bundles in WooCommerce is a strategy of adding related products together in a bundle. By adding matching products, you can create a deal and encourage customers to purchase it at discounted rates. With one click, they can get amazing deals which will save their time and lead your store towards higher conversion rates.

As an example, this is how you can create a product bundle: 

  • For suppose, if a shirt is for $10, then you can sell it for $25 by adding a trouser and a belt to it. In this way, you can offer multiple packages to attract customers. 

How to Add/Create Linked Products in WooCommerce?

For adding products to a group, you can use two methods in WooCommerce. First method is through a plugin where you can manage multiple bundles and assign specific prices to each of them. Alternatively, you could also create those deals one by one manually as per your choice. Let us now quickly explore these methods in detail:

Method 1: By Using a Addify Plugin

To create multiple product bundles on your store, you need to install a plugin that provides numerous features and a quick management process. You can find a variety of Woocommerce plugins out there, but here we can take Addify’s extension, linked products for WooCommerce as an example to understand the process easily.

Linked Products for WooCommerce By Addify

The Woocommerce Linked Products plugin allows you to create bundles for more than two items and lets you decide the prices for each package separately. These prices can be displayed in four different ways, and you can easily decide whether to keep them discounted or show them at regular prices. Moreover, you can also set these bundles for specific user roles ( like customers or wholesale buyers). 

Key Features 
  • Add, create, and manage linked products on your store 
  • Set multiple quantities of specific products to each bundle 
  • Display linked products based on certain user roles 
  • Automatically add products to the cart when the parent product is selected
  • Decide where to display linked products in your store 
  • Add custom text for the title of the product bundle section

Setup for the Plugin

Step 1: Installation and Activation 

First, you need to install Linked Products for WooCommerce Plugin. Once installed, Go to your WordPress admin panel & select plugins, search for the particular plugin, and activate it. 

Step 2: Create Bundled Products 

To create linked products, follow these steps:

Go to WooComerce > Linked Products > Click on Add New Rule 

  • Add user roles: The users you add here will only be able to see the linked products. For example, you can restrict bundles for guest users and show them to regular customers. 
  • Select Products: Add products that you want to link. 
  • Add Category: Specify the category for linked products 
  • Select Chained Products: Now add the parent product from which you want to link other products 
  • Add Quantity Type: The quantity type can be either:
    • Linked: if the parent product is added twice, then the quantity will be linked according to the parent product 
    • Fixed: In the case of a fixed quantity, the price of chained products will remain the same.
  • Set Price:  You can select four different pricing options:
    • Same Price
    • Free
    • Discount in Percentage 
    • Fixed price discount 
  • Decide Discount: You can either set discounted prices for linked products or leave them at the item’s regular price.

Step 3: Add Customizations to Linked Products

The plugin allows you to add multiple customizations like selecting the display position for linked products and more. To configure these settings, go to: 

  • Choose Display Positions: You can show linked products:
    • After Product Price
    • After Product Title 
    • After Add to Cart Button 
  • Heading for linked products section: Add a custom label for a new option that you have created on your store. For example, you can name it as: new Product Bundles, Holiday Deals, Value-Packed deals, etc.
  • Restriction based on Stock: Create restrictions based on product’s stock like:
    • If the product is out of stock, then dont add it to the customer’s cart 
    • Make the entire product out of stock

In this way, you can quickly build product bundles. This gives you the flexibility to create bundles that depend on multiple users of your store and provides you control over managing prices and discounts.

Fun Fact: You can create product bundles cleverly that can also work as a gift set, such as offering a Self-Care Kit along with bathing salts, scented candles, and robes. This package can solve last-minute gift dilemmas and encourage customers to buy the deal. 

Type of Bundles You Can Create using this plugin

You can create multiple group buy and deals in WooCommerce using this plugin. Here are some examples that what kind of deals and promotional offers you can add:

  1. Giveaway Deals: Create a giveaway deal in which you can offer a Free Product along with premium items.
  2. Gift Set Bundles: Design gift sets like adding holiday items together and offering customers a premium gift-wrapping option.
  3. Cross-selling Deals: Combine related products and create a strategy that encourages customers to buy at once instead of separately.
  4. BOGO Bundles: Create a buy one get one offer in WooCommerce and easily manage to display multiple discount types for users.

These are some grouped product deals that you can create using this plugin. It will help you manage multiple bundles based on different user roles without putting in any manual effort.

Method 2: Manual

From your WordPress settings, you can manually add products and create a bundle that will be displayed on your store’s shop page. Follow these steps to create a bundle from your store’s existing products: 

  • Go to WordPress Admin Panel
  • Navigate to Products ( option under WooCommerce) 
  • From its drop-down, select Add New Product
  • Add a Product name ( like “Giveaway Deals” )
  • Write its description
  • Now go to Product Image Section and add image
  • Once added, scroll down to Product Data and select Grouped Products 
  • Click on Linked Prodcuts option
  • Then, choose products you want to add to a single bundle 
  • Click on Publish

By following these steps, you can create multiple WooCommerce linked product deals. You just have to put on some effort and time to create bundles using this method.

Is Adding Product Bundles in WooCommerce Necessary?

Here are some reasons that can help you understand why adding grouped products in WooCommerce can be an effective strategy : 

  • Improves Average Order Value

Bundled products can persuade customers to buy more items at once which in return can improve average order value for your store.

  • Increases Customer Engagement 

Attractive deals keep customers engaged and increase the chance of buyers to make returned visits frequently.

  • Creates Promotional Strategy 

Grouped deals can create an amazing opportunity to promote new, sale, or seasonal products.

  • Manages Selling Inventory 

By combining slow-selling items with popular products in a bundle can help you manage sales for your store.

Conclusion

In conclusion, creating linked products for WooCommerce in 2025 can be the smartest strategy for letting customers buy more and improving your store’s average order value. 

Moreover, we have discussed two simplified methods to add product bundles, each with different benefits. The plugin allows you to easily create deals based on user roles and add desired pricing options. On the other hand, adding it manually can give you control over creating each deal separately. So, in the end, it depends on how much time you are willing to invest in managing grouped deals.

Frequently Asked Questions

Q1. What are product bundles in WooCommerce? 

A product bundle in WooCommerce is a strategy of grouping related products and offering customers the option to buy more at a discounted price.

Q2. How can we create grouped products in WooCommerce? 

To create grouped products in WooCommerce, you can add a plugin that allows you to create different bundles based on multiple user roles. Another method for adding the same feature is manually from WordPress settings.

Q3. How can linked products help improve sales?

Linked products encourage customers to purchase additional products and improve average order value, leading to higher sales.

Q4. Can product bundles be customized for specific customers?

Yes, by using linked products for WooCommerce extension, you can easily set product bundles for specific user roles ( like wholesale buyers or subscribers).

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David Walker

I am an experienced content writer specializing in e-commerce and AI. I focus on crafting insightful articles and providing guidance to help individuals excel in affiliate marketing, e-commerce, and Web Development

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