Customers love to customize their orders, and when it comes to a discount, it appeals to them even more. If you are a shopify store owner looking into ways to increase your sales, make customers buy more, or simply reduce dead stock, product bundling is for you.
Bundling comes in various forms, but one highly effective form is custom bundling. In custom bundling or a “Make Your Own Bundle,” the user can choose the products in the bundle. So, instead of buying two or more products separately, they can buy them together at a lower price.
This encourages them to make a higher purchase, which results in higher revenue and sales for your store. If you wish to know how you can create such bundles for your store, read the article till the end.
Step-by-Step Process to Create Custom Product Bundles in Shopify
Below are some simple steps to create attractive product bundles in Shopify:
Step 1: Install and Activate the Shopify Mix and Match App
The first step is to install an app that allows you to offer custom bundles. The functionality is not offered by default in Shopify, so it’s important to use an app.
In this article, we will be using the Shopify Mix and Match App as an example but you can use another app as well based on your requirements. To start the installation, simply visit the product page and click Install. After the app has been downloaded, embed it in your store, and you are done!
Step 2: Set Up the App on Your Store
Go to Apps > and search the app ‘Packer: Mix and Match Products’. Now open the app settings, and you will see General Settings and Product Packs. From here, you can create bundles, customize them, and manage them all in one place.
Step 3: Add & Manage Bundles from an Intuitive Log
From the Product Packs section, click Add Pack to create and customize multiple product packs. You can adjust the following settings to customize each bundle:
- Add a custom title
- Choose the layout: Vertical or Horizontal
- Insert the price for each pack
Step 4: Choose Products and Apply Discounts
You can select products to add to each bundle. The user will be able to choose from these products based on the limits you have set. You can add a minimum and maximum quantity along with a discount amount for the bundle.
Step 5: Charge for the Whole Box or Per Product
The app lets you choose from 2 pricing options for the bundle:
- Box price only: a fixed price for the whole bundle
- Box price + product price: a fixed price + cost of each product
Step 6: Specify Product Quantity Limits
To ensure smooth sales and inventory management, you can specify the following for each bundle:
- Number of pack stock
- Maximum and minimum limit of items in a pack
To make the bundles intuitive to the user, you can insert descriptive text and customize the layout as you like.
Step 7: Customize Color Scheme to Make Bundles More Appealing
From the General Settings > you can enable/disable the app anytime and choose colors for the following sections:
- Product pack box color
- Add-to-cart button color
- Add-to-cart button text color
- Alert box background color
- Alert box text color
Strategies to Create the Best Product Bundles
Below are some concepts to keep in mind while creating custom bundles for your customers:
- Understand Your Audience
Bundling isn’t just about putting random items together—it’s about creating value for customers. Tools like Shopify POS can help identify popular combos, buying patterns, and preferences. Use feedback surveys, user click data, or in-store insights to understand what your customers truly need.
- Choose Bundle Products Wisely
Choose items that work well together—think slow-moving stock, replenishables, or complementary products. For clearing inventory, a “buy more, save more” bundle works wonders, while quantity discounts help move bulk orders of popular items. Stick to one or two strategies to keep things simple and customer-friendly.
- Calculate the Bundle Price
Setting the right price is key. Start with your costs and decide on discounts based on margins. For higher margins, aim for 10–20% discounts, while tighter margins work with 5–10%. Experiment with fixed or percentage-off offers to see what resonates best with your audience.
- Give Your Product Bundles a Description
A great name can make your bundle irresistible. Highlight its benefits with names like “The Ultra Smooth Package” or “The Beach Vacation Kit.” Using descriptive, relatable names helps customers see the bundle’s value at a glance. Keep it simple and focused on what the bundle offers.
- Make Bundles Optional
Always give customers the choice to buy individual products. Bundling works best when customers know they’re saving compared to purchasing items separately. Transparent pricing builds trust and makes the bundle more appealing, ensuring customers don’t feel forced into a purchase.
- Choose Simplicity
A clear and straightforward bundle is more likely to succeed. Emphasize customer savings and offer solutions like product-service combos (e.g., a smartphone with system configuration). Easy-to-understand bundles resonate better and simplify the decision-making process.
- Leverage Seasonality
Create holiday-themed bundles to align with seasonal shopping trends. Limited-time offers or festive packaging can make your bundles even more appealing during high-demand periods. Sales during Christmas, Valentine’s Day, and Thanksgiving can also help you better promote bundles.
- Use High-Quality Images
Showcase your bundles with attractive, high-resolution visuals. Good imagery emphasizes the value of the bundle and helps customers visualize what they’re getting. You can also show customers how the products pair together to convince them to buy the bundle.
- Employ FOMO Tactics
Urgency drives action, and using limited-time offers or exclusive deals can help encourage quick decisions and boost sales. You can display limited-time bundles during gifting seasons or highlight the limited quantity of bundles left to create FOMO and increase the chances of impulse purchases.
- Iterate Based on Data
Continuously refine your bundles using sales insights and customer feedback. The better your bundles align with customer needs, the more successful they’ll be. Considering we live in the age of data and AI, it would be unwise not to leverage what you already have to get what you want.
Benefits of Offering Product Bundles on Shopify
Below are some key reasons why offering product bundles is a smart idea for every Shopify store owner.
- Boost Average Order Value (AOV)
When customers buy bundles, they’re getting more products at once, which increases the total amount they spend. It’s an easy way to grow your revenue faster.
- Increase Overall Store Sales
Everyone loves a good deal! Bundles often come with discounts, making them cheaper than buying items separately. This encourages people to buy, boosting your sales.
- Save on Marketing Costs
Instead of promoting each product on its own, bundles let you advertise multiple items together. This cuts down on marketing costs and makes your campaigns more effective.
- Clear Out Inventory
Got slow-moving stock? Pair it with your bestsellers in a bundle. It’s a smart way to sell less popular items without hurting your brand image.
- Simplify Shipping
Bundling means fewer boxes to ship. It’s easier to handle, faster to pack and costs less to deliver.
- Lower Costs Overall
When you sell bundles, everything from picking to packing and advertising becomes more efficient. You save time and money while offering great value to customers.
- Speed Up Fulfillment
Pre-packed bundles are ready to go. This means orders get processed and shipped quicker, keeping your customers happy and resulting in timely deliveries.
- Make Shopping Easier
Customers can grab everything they need in one go instead of buying items separately. It’s convenient and saves them time, which makes them more likely to buy.
- Promote New Products
Bundles are a great way to introduce new items. Pair them with popular products to catch customers’ attention and encourage them to try something new.
Conclusion
So that is it for our guide on how to create custom bundles in Shopify. Product bundling isn’t available by default, but with an app like the Shopify Bundle Products, it takes just a few minutes.
The app installs in a few steps and allows you to choose products, apply discounts, and customize layouts in no time. Product bundling comes with multiple benefits, like increasing sales, average order value, and improving the perceived value of your products.
Popular brands like Ahead, G Bub Bloom, Wendy and more are already using bundles to create a buzz and get more sales, and you can do it too!
If you like this article, we recommend you check out more such articles on Addify. There, you will find tons of guides, How-to’s, and app options to optimize your shopify store with ease.
Frequently Asked Questions
Q1. What pricing options are available for bundles?
You can choose between a fixed price for the entire bundle or a combination of bundle price and individual product prices.
Q2. Are bundles suitable for all types of stores?
Yes, bundles work for most stores, especially for those looking to increase sales, introduce new products, or move slow-moving stock.
Q3. Does Shopify allow custom bundles?
Yes, Shopify allows product customization options, but its default functionality is limited. If you wish to create custom bundles, you can use an app like the Shopify mix-and-match product app.
