Do you know, according to a study, adding wholesale prices to your WooCommerce store can improve sales by upto 30%? Studies show that offering quantity-based discounts persuades customers to buy in bulk more frequently, which results in an instant increase in sales.
Moreover, in 2025, adding advanced strategies like this can give your store a competitive edge and encourage customers to make repeated purchases. You can follow this guide to add wholesale pricing discounts with a step-by-step procedure, making your store feasible for both retailers and wholesale buyers.
What Actually is Wholesale Pricing Feature?
Wholesale pricing in WooCommerce is not just a simple feature; it’s a method to engage and attract wholesale buyers to your store. By adding this feature, you give your customers a user-friendly experience, and they can save some value by getting bulk items from your store. Also, it won’t affect retail pricing structure as regular prices are kept same, and discount rates are added according to it.
How Does it Work?
WooCommerce wholesale prices is added as an additional discount to your store. In most common words, if your customer buys more items, then prices are reduced according to the quantity. For example:
- Add 02 more items to the cart and get 20% Off
- Congrats! You can avail 10 % off on purchasing 3 more items
In this way, you can offer attractive discounts and encourage wholesale or normal buyers to purchase in bulk, leading your store towards an incredible increase in sales. Customers get satisfied with the store where they get reliable value from buying items. These satisfied buyers are more likely to return, recommend, and contribute to your store for long term.
How to Add Wholesale Pricing in WooCommerce? Step-by-step Guide
WooCommerce doesn’t allow you to set wholesale prices for one or more products by default. To overcome this, we can use an extension to set up this feature and offer pricing depending on multiple customer roles and products. There are multiple plugins out there, but here we are using an effective Addify Wholesale Pricing for WooCommerce extension so that you can understand the process clearly. Here is a quick review of the plugin and its features:
About Plugin: Wholesale Pricing for WooCommerce
The plugin allows you to set up quantity-based discounts varying for multiple user roles. This means that you can set discounts for wholesale buyers while keeping the pricing structure original for regular customers. Moreover, you can display a tiered pricing table for different product quantities and discount totals in one place. So, whether you want to hide prices from guest users or restrict specific products for discounts, this plugin has got it all for you.
Key Features
- Add quantity-based discounts on multiple products
- Select specific products and user roles to restrict discounted pricing only to them
- Choose from five different discount types and add attractive layouts
- Display prices in the form of a table, card, or list
- Easily hide prices and add-to-cart buttons for specific users
- Allow prices to be changed automatically when the quantity is added
Step 1: Install the Plugin
Once you have purchased a plugin to add wholesale pricing strategy, then you need to install it on your WordPress admin panel. Go to WP Admin Panel > Plugins > Add New> Upload the extension, and now you can configure its multiple settings.
If you are using the above-mentioned plugin, then here’s the overview of its available settings:
- General Settings: Here, you can enable the pricing table on the product page and customize multiple error messages to guide customers about the quantity details.
- Rule: This setting allows you to create new wholesale prices for different user roles and apply them to specific products and categories.
- Hide Price: It gives you the option to hide original prices and the Add-to-Cart button.
- Import/Export Price: Here, you can import and export prices by uploading a CVS file.
Step 2: Decide How to Add Wholesale Prices
The plugin allows you to add wholesale prices according to:
- Rules: It allows you to apply pricing rules across multiple products
- Product-Level Settings: It allows you to set prices for individual products or categories.
Let’s explore each method in detail.
Step 3: Set Up a Rule-Based Wholesale Pricing Strategy
From WooCommerce, navigate to the Wholesale Prices option and now follow these steps:
- Go to Rules and Click on Add new rule
- Add a title ( which can be wholesale pricing for customers, etc.)
- Rule Priority: Here you need to decide the priority you want to give this rule. ( 1 will be the highest, and 100 mean the lowest)
- Appy on all Products: Either enable the button to set prices on all products or disable it to add:
- Specific Products: Select any product from the shop page upon which you want to set quantity based discounts.
- Specific Categories: Select a whole category to add wholesale prices to it.
- Wholesale Prices by Customers: Click on Add row and fill in the following details:
- Choose users: Select a customer
- Adjustment Type: Choose from multiple price types. Either you can apply discount on a fixed price or add a percentage value.
- Value: Add a discounted prices
- Min and Max Qty: Now decide minimum and maximum quantity limits for your users so that discounts are only applicable to a specified range.
If you don’t want to specify wholesale prices according to a customer, then add it according to different user roles.
- Wholesale Prices by User Roles: Select specific user roles and decide discount quantity for them. If you want to add more users then click on Add Row and easily add details in each column.
Step 4: Wholesale Prices by Product-Level Settings
- After installing the plugin, go to a product’s edit page.
- You will find new fields to set customer and role-based pricing.
- For variable products, these settings are available under each variation.
Once you have created specific wholesale pricing on multiple products, you can also customize the discount table in multiple ways.
Step 5: Styling the Discount Table for Better User Experience
- Go to WooCommerce > Wholesale Prices> General Settings
- From general settings, you will see an option Pricing Template Settings, click on that to customize the table.
- Wholesale Pricing Design: Here, you can add a table, list, or a card to display discounted prices on that.
- Template Heading: Add a template heading such as: Select Your Deal or Pick Your Offer.
- Template Icon: Upload any icon to add visuals to your discount table
- Table Colors: Select multiple color schemes for:
- Header
- Text
- Rows
- Border
- Template’s Font Size: Choose the font size and Voila! You have customized the discount table just like you wanted.
Tips on How To Utilize Multiple Features of This Plugin
Here are some quick examples that how the features of this plugin can be utilized to add multiple functionalities:
- Attract Wholesale Buyers: By adding different types of quantity discounts, you can create special deals only available for wholesale users while others can view regular prices.
- Add Discounts on Product Variations: By mentioning discounts on product variation, you can encourage buyers to purchase a complete set or a deal.
- Special discount for First-time Buyers: For new buyers, offer exclusive deals and persuade them to come again to your WooCommerce store for future purchases.
- Offer Bulk Discounts for Holidays: During peak shopping season, create wholesale prices on personalized products.
- Deals on Popular Items: Create discounts on best-selling products and encourage bulk purchases for all customers.
Conclusion
By implementing these step-by-step settings you can easily set wholesale and tiered pricing on your WooCommerce store. You can look for any reliable plugin to install this functionality. By any chance, if you are using the same plugin, then you can create a targeted strategy for different types of users. Moreover, it allows you to customize the discount table just the way you want, making it easy for customers to evaluate quantities and respective prices.
Frequently Asked Questions
Q1. What is wholesale and tiered pricing in WooCommerce?
Ans. Wholesale pricing in WooCommerce is a strategy to add discounts for bulk products and encourage customers to buy more than one item.
Q2. Is it necessary to add wholesale prices to your WooCommerce store?
Ans. Adding wholesale prices isn’t mandatory but can significantly boost sales, attract wholesale buyers, and enhance customer satisfaction.
Q3. How can I add Wholesale Pricing strategy to my store?
Ans. You can select any one of the best WooCommerce wholesale plugins to add this strategy. Also, make sure to choose a plugin that offers flexibility and compatibility.
